Secure Enough?: 20 Questions on Cybersecurity for Business Owners and Executives

Secure Enough?: 20 Questions on Cybersecurity for Business Owners and Executives

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Description

There have been distinct turning point moments in human history, such as when “germ theory” explained how to control many diseases, or how cholesterol levels helped to predict heart disease. The list goes on. All of these moments have one thing in common: the risk of radiation, germs, and cholesterol cannot be seen or felt. They are difficult to understand from a visceral standpoint.

Businesses today are at a new turning point. Cybersecurity issues are making headlines around

Businesses today are at a new turning point. Cybersecurity issues are making headlines around the world, impacting company reputations for years (such as Sony), changing the value and direction of businesses (Yahoo), and possibly influencing elections around the world.

This book covers none of those things. This book is about you.

You are an owner or executive in a business that is likely not on the Fortune 100 list. Others in your industry have been hit by cybersecurity issues. You know that there is something to be concerned about, but you don’t know exactly what to focus on. This book will educate you on how to close that gap.

Secure Enough? Is the only book that guides you through the 20 toughest cybersecurity questions you will faceâ€"helping you to speak knowledgably with technology and cybersecurity specialists. No longer will you feel like a fish out of water when you talk about cybersecurity issues that could harm your business.

Cybersecurity breaches can cost you revenue, damage your brand, and could even land you in jail! Government regulations such as HIPAA carry large fines and serious prison time.

In Secure Enough? you will discover:

• How a strong cybersecurity strategy will be a competitive advantage to your company, winning you more clients/customersâ€"and keeping your existing ones.
• How to improve the trust your clients place in your organization so they are less price sensitive and have faith in your ability to serve their needsâ€"which includes keeping their data private.
• How to spend your money wisely to keep your cybersecurity risk at a manageable level.

You’ll get up to speed fast on the most important questions to ask about cybersecurity, in easy-to-understand terms, to keep your company safe.

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